“ADVERTIZING” CHURCH vs OFFERING CHRIST
It’s the difference between “marketing” and “mission”.
Macedonia has 1 mission (purpose): “To know Christ and to make Christ known.” Recent AP news articles have reported that mainline Christian churches have been in decline for the last 40 years in America (no news there). In 2009, UMC has launched a $20 million ad campaign “Rethink Church” – the dollar amount of which, I suppose, is why it’s news.
What do you think about that? (BTW, I personally like the “Rethink Church” campaign… I’m just not content with “marketing”).
The reporter called it a “rebranding effort aimed at attracting younger members.” I’m all in favor of attracting young people.
But that may not be the point.
The Church (at large, I hope, but I can only speak for Macedonia Church) is about offering Christ. Ads are not marketing but part of our mission.
You know the best “ad” in the world is you – living your life, offering Christ, being a witness to others. I know that you are getting to know Christ better by worshipping God and participating in the ministries of the church.
And, take it one step further, offer Christ to someone by inviting them worship God with you this Sunday.